We Don't Make Luxury Aprons.

I've been thinking a lot recently about affordability, and what things actually cost. 

My starting point is this: real food is not a luxury. It's a way of life. 

And from that comes the drive for good kit. 

So, let’s talk about affordable goods.

I know that the £55 price tag on our Robyn apron is, for many people and their families, their weekly budget for food. At times, it’s mine too.

And it’s this kind of relativity, that how-much-does–a-loaf-of-bread-cost-in-comparison-to-this conversation, that opens up a mind map this thinking.

So let’s set out my stall. Bird sells aprons. We also design them and, with help from our social enterprise Makers, make them.

I believe in quality and in building things that are designed to last. I believe in comfortable work wear, so that when you’re scrubbing mussels or beating an egg, you’re not thinking about the clothes you’re in. You’re thinking about the job in hand.

And I also believe, that no matter what your income stream, no one can afford to buy cheap goods. Because they break. They wear out. And they damage communities.

So spending good money on well made work wear is not a luxury. It’s an investment. In yourself and the work you do. It’s affirming the value of making food from scratch, be it getting dinner on the table for your kids, or feeding a restaurant crammed full of diners – right now.

We don’t sell luxury aprons.

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